The|FOTOAcademy

The SummerAcademy for Photography event is in GERMAN

(only John McDermott’s workshop is in English)

What people say about the SummerAcademy

"What sets you apart from other photo workshop offers is that you are not mainstream. You offer extreme high quality, you take care of every single participant and have outstanding instructors. Friendships are formed at your events and I always look forward to meeting you and new acquaintances and friends at the next event."

Peter Lutz
"A heartfelt thank you for the fire that you lit without knowing it."

Gottfried Schäfer
Taking photos in the workshops is one thing. But when we exchange ideas with each other after the workshops, process our images and the instructors look over our shoulders and are available to answer questions, select images and discuss the results, that's when the real learning begins for me.

Reinhold Seher
"No distance is too far! It's not just the inspiring surroundings of the historic palazzo location that make this photo academy so special. I was (once again) deeply impressed by the instructors, who all prepare for these workshops in a very focused way and with an enormous amount of thought! While elsewhere workshop leaders often "shake the content out of their sleeves", the instructors here at the SummerAcademy come up with a fixed concept that has been prepared in detail to challenge and encourage the participants! I find this kind of appreciation unique! "

Jörg Jäger

What is the SummerAcademy for Photography?

These were the PHOTO WORKSHOPS at the SummerAcademy in 2025

“Training to see, understanding images” with Joachim Schmeisser

“The unusual photography experience you can touch” with Kurt Moser

“Architectural photography of a modern winery structure with history” with Maike Jarsetz

“Black and white in perfection” with Maike Jarsetz

“Don’t be afraid of high ISO for people photography” with John McDermott

“Storytelling in lost place photography” with Rüdiger Schrader

“When and how personality is created in a picture” with Eberhard Schuy

PROGRAM

WEDNESDAY

5.30 pm Meet & greet, welcome, introduction, getting to know each other

South Tyrolean appetizer buffet at a long table setting in a garden of a winery surrounded by vineyards

THURSDAY | FRIDAY | SATURDAY

8.30 am to 4 pm WORKSHOPS

Daily workshops with different instructors. You can choose a different photo workshop for each day.

LUNCH Lunch at the winery Lageder/Paradeis

IMAGE EDITING – From 4 p.m. on

Everyone has time to edit their pictures. Image discussions with the instructors

PRINTING With Hermann Will, Fine Art Printer

Every day, FineArtPrinter magazine publisher Hermann Will prints selected images from the participants
At the end of the SummerAcademy, each participant can take their print outs with them

PORTFOLIO REVIEW — All instructors

You have the opportunity to have a portfolio review with an instructor of your choice every day from 4pm on in the afternoon.

EVENING PROGRAM

DINNER

We will have dinner at the restaurant at the village square with Italian and South Tyrolean cuisine

TALK/LECTURE IN THE EVENING

Special guest in 2025: Harald Longo speaking about the printing and production of photography (coffe table) books

SATURDAY FINAL EVENING

3-course menu/buffet from Weinschenke Lageder/Paradeis and wine accompaniment.
Moderated picture show, reviewing the days and showing selected picture results of the participants….

SUNDAY—Sunday morning: Farwell-Capuccino…

A last cappuccino together on the terrace of the winery, last questions and exchange with the instructors and fellow participants. Good bye by mid morning

Here is what is included in the package

Intensive learning with top professionals

3.5 days of intensive learning and coaching from 6 top professional photographers in various workshops
Practical work in small workshop groups with a maximum of 6 people
Daily selection of different photographic topics (workshops) with different instructors

Locations and Models

Model fee
Access to all locations where programs and workshops for the SummerAcademy 2.0 take place.

Feedback and Portfolio Review

Individual critic sessions and group discussions with instructors on the image results from the workshops
Image critique, feedback, portfolio review with a professional

Culinary delights

Meet&Greet welcome party with wine and South Tyrolean specialties
Lunch and dinner local and seasonal cuisine
Gala dinner evening (3-course menu and wine, moderated picture show, evening program)

Fine art prints and gallery

Large-format (A3+), high-quality prints of a selection of your best pictures
During the SummerAcademy, a selection of the printed pictures will hang on the „gallery on the clothesline“

Service

If required – transfer from Neumarkt/Egna train station (South Tyrol) to the location in the historic center of Neumarkt/Egna
Program ideas and assistance for accompanying partners

Community and Inspirations

Inspirations for life

A growing community of returning participants. An atmosphere in which participants, organizers and speakers become friends.
Exchange with other photo enthusiasts (dedicated amateurs, professionals), professional photographers, editors, coaches

Your Family

If your partner or family would also like to enjoy the beautiful summer landscape of the South Tyrolean lowlands, there are many recreational, cultural or active opportunities in the immediate vicinity to fill the day.
In the evening, your non-photographing partner or family can join you for dinner and the evening program.

ALL THE INFORMATION

DATE: August 26 – 30, 2026

Participants

The number of participants is limited to 18 people.

PRICE

Regular: 2.975,- Euro

Repeating Participants*: 2.625,- Euro

(* repeating participants are those, who participated at the summeracademy at least once)

NOT included in the price is:

– Travel cost
– Hotel cost (contact me for information about hotels)
– any beverages during the day other than water and coffee are not included (at dinner all beverages are included)

HOTEL

Andreas Hofer Hotel
Straße der Alten Gründungen 21-23, 39044 Neumarkt / Südtirol
http://www.hotelandreashofer.com/

Das Alte Rathaus
Hauptplatz / P.za Centrale, 8, 39044 Neumarkt / Südtirol

Das Alte Rathaus

Hotel Zur Post / Vincenzo Degasperi
Rathausring 29, 39044 Neumarkt / Südtirol
https://hotel-zurpost.vincenzo-degasperi.it/?s

REGISTRATION

SummerAcademy 2.0 - August 26-30 , 2026

To register for the SummerAcademy 2025 send an Email to claudia@if-academy.net

Send the email with the following information

SummerAcademy 2026

Name
Address
Phone
Email

Payment information >>> Zahlungsinformationen und Stornobedingungen

The withdrawal rules apply accordingly >>> Widerrufsregelen