SummerAcademy for Photography August 22-26, 2018
Join us!

“It is the package that makes the SummerAcademy stand out: a blend of lots of photography, high-end instructors, exceptional location, high quality content, awesome group of people, fantastic local food, delicious wine, relaxed atmosphere, intensive exchange of ideas and the effort of all participants to help and inspire each other.” (Peter Lutz, participant).



Take your time. It’s about You and Your photography.

Join us at the IF/SummerAcademy filled with experiences around photography
in an inspiring atmosphere at the historic Italian winery Alois Lageder. 


Learn how professionals think and see in images,
and convert them into amazing photographs.


Celebrate with passionate photographers a festival of photography
with a variety of workshops, inspiring discussions, feedback and picture shows.


Refresh your senses, your vision and your photographic creativity.


August 22-26, 2018 in Margreid on the South Tyrolean Wine Road
(25 min. south of Bolzano, 60 min north of Verona )


— the basic language of the SummerAcademy is German. One workshop is held in English by the American photographer John McDermott (who also speaks fluent Italian), his workshop is portrait/people photography in historic costumes (details below).
All workshop instructors though speak fluent English and all the staff is fluent in English. —

Why you should be part of the SummerAcademy:

Experiences, not things, enrich people

The SummerAcademy for photography is a true experience. You give yourself the gift of time to dive into photography and will be rewarded with creative results and improved skills along with making new friends.

We confront you with professional and goal oriented tools in an inspiring environment of an historic Italian winery. We help you to bridge the gap between picture ideas in your head and professional image results.

You expand your perspectives and way of thinking, improving your photography as well as your problem solving skills and creative thinking ability.

The results of your improvement will manifest itself in your pictures that you can even take home as fine art print outs.


A magical place

The family wine estate Alois Lageder in Margreid is located at the end of the wine road („Weinstrasse“) in Northern Italy’s South Tyrol region, about 25 Minutes outside the city of Bolzano. Some of the buildings date back to the 13th century. They have only been gently renovated, to keep the original patina and its unique charm.

The programs of the SummerAcademy including the ALPA use the historic palazzo, the patio and the granary. They are perfect subjects for photographic work. At the same time the wine estate does not only stand for medieval and rural architecture, but also for high quality wine making. Modern designed industry buildings are a strong contrast to the historic part of the estate and also a great photo opportunity. The landscape is just stunning and provides us with wine and tasty food.


Holistic Thinking. Unified Team.      

At the SummerAcademy we provide you with the entire process of photography – visual thinking, practicing various photographic themes, feedback sessions and critique as well as photo editing, printing of the workshop results and discussions about photography.

You learn with professionals who like to share their experience and knowledge. Amateur and professional photographers can exchange with like-minded peers, excellent instructors and editors in a variety of photo workshops, discussions, feedback sessions and evening talks.




Relaxing Time for accompanying partners/families 

 If your partner/family likes to join you and enjoy the wonderful landscape, wineries, hiking and biking trails, castles, towns and wellness spots – let them join and enjoy their time…..while you work hard on your photography!

We have a list of things they can do and you can ask us for more ideas and advice.

“Besides all the beautiful pictures I created, I leave filled with insightful conversations and new perspectives.” (Anneliese Breitner, participant 2016)


„The location is unique. Combined with a relaxed atmosphere and high quality of the instructors and participants you have a great experience.” (Georg Dresel, participant 2016)

What the participants say….

„The SummerAcademy offers valuable suggestions and feedback far flung from the usual technical discussions.“ (Michael von Bergner, participant 2016)


„The program is broad, diverse and very professional.”


„Within 4 days you get a variety of impulses on a very high, creative and also technical level.“ (Volker Bellersheim, participant 2015, 2016, 2017)

„I experienced the SummerAcademy as a very welcoming community.” (Anneliese Breitner, participant 2016)


„This was the best event I have been to in the past 20 years.“ (Christian Börner, participant 2015, 2016, 2017)

General Program…

  • Wednesday:
    we start with a Meet&Greet at 5.30pm, to meet and get to know each other over Prosecco and South Tyrolean finger-food (enough to fill you) and music, introduce the instructors and give information about the coming days.
  • Thursday, Friday and Saturday:
    are filled all day with workshops and evening dinner, picture show of the day, night photography (one night), Kai Pfaffenbach (known documentary and sports photographer of the news agency Reuters) talking about his international experiences.
  • Saturday night: we have a final dinner party with a moderated picture show.
  • Sunday morning:
    special presentation on a photographic topic that will inspire you…..


The program experience:

  • Daily workshops with a variety of top instructors
  • Presentations and discussions to inspire thinking about photography, photo editing and how we deal with photography
  • Daily feedback sessions with picture discussions. Train your eyes. Discussing results oft he daily workshops – straightforward and ingenuous.
  • Portfolio Reviews – individually or in a small group with professional photographers or photo editors. How can I improve? Accept critique. Think out of the box. Challenge the status quo.
  • Printing – At the SummerAcademy we have the famous clothes line…..Every day selected images from the workshops will be printed by professional fine art printer and FineArtPrinter magazine publisher Hermann Will. The clothes line with photographs has become the go-to place to look at results and discuss pictures with your peers.
  • Wine tasting and tour of the winery.
  • We enjoy fantastic food from the winery bistro made with fresh, seasonal and locally sourced ingredients.
  • If your partner/spouse accompanies you, we can provide you with ides for enjoying the nature, culture and sport activities in the region.
  • Final dinner with a 3 course menu, wine and a picture show showcasing the results of the workshops and behind the scenes, moderated by a top picture editor.






The Workshops…

  • These were the workshops in 2017 to give you a general idea of what kind of workshops we create. >>>
  • All Workshops are hands on, practical workshops. There are some English speaking workshops.
    The instructors of the German language workshops all speak very good English and can, in the process of their practical workshops, help and guide English speaking participants.

The workshops:



true | honest
Working with available light – with Ralph Rosenbauer and Julia Bär

– text in English will follow shortly –

Das Cason Hirschprunn auf dem Lageder Weingut ist ein Palazzo aus dem 13. Jahrhundert. Damals gab es nur das “einfache” Licht, das zur Verfügung stand…..So widmet sich dieser Workshop rein der Arbeit mit Available Light. Ziel ist es, Bilder zu schaffen, die OHNE Retusche und nur mit verfügbarem Licht perfekt wirken.


plan | relax
Preparations and conditions of a photoshoot – how do we work with a model?  –with Ralph Rosenbauer and Julia Bär

– text in English will follow shortly –

Wie erarbeite ich ein Konzept für ein Fotoshooting (z.B. Location-Scouting und Moodboard)? Wie schaffe ich eine entspannte Arbeitsatmosphäre (Tipps zur Stressreduktion) und wie gestalte ich die Zusammenarbeit von Model und Fotografen? (Tipps aus Sicht des Models UND des Fotografen).

Storytelling: Images that speak – with Stefan Sobotta

– text in English will follow shortly –

Storytelling. Ein Begriff, der in aller Munde ist, seit das Internet schnell läuft und die Bilder bewegt sind. Geschichten erzählen hieß das früher mal. Geschichten von Menschen und Ereignissen. Geschichten, die bewegen. Früher war ihr Platz am Lagerfeuer, dann im Buch, jetzt im Netz. Wie erzählt man aber diese Geschichten? Wie nähert man sich einem Thema so an, dass es die Zuschauer bewegt? Stefan Sobotta setzt mit den Teilnehmern in den Workshops kurze Stories um. Echte Menschen des Weinguts Lageder in echten Geschichten werden lebendig (wie sieht das Leben und die Geschichte des Weinguts mit seinen Menschen aus?). Lebendig in Bildern.

Nightphtography:  Pushing the Limit of Seeing – optional for everybody in the evening after dinner

– text in English will follow shortly –

Heutige Digital Kameras sehen „besser“ als das menschliche Auge es je vermag: schärfer, detailreicher, lichtstärker. Die digitale Kamera hebt damit die bisherigen Grenzen der Technik auf. Und so die Grenzen Ihres Sehens, erst recht jene, die Ihnen durch das spärliche Licht der Nacht gesetzt werden. Sie können heute nächtens fotografieren, was Sie mit Ihren Augen nicht wahrnehmen. Spielen Sie mit dem vorhandenen Nachtlicht, das Häuser, Straßen und Ortschaften ausleuchtet. Oder mit Licht und Schatten in den Gassen. Spielen Sie mit den Grenzen der Belichtungszeit und erfahren Sie, welche Möglichkeiten Ihnen die Kamera in der Nacht bietet, „mehr“ zu sehen. Ohne weitere Lichtzusätze.

– Offen für alle Teilnehmer – optional – (An 1 Abend, entweder Donnerstag oder Freitag Abend. Der Termin wird noch festgelegt.)

Dance and Movement in historic barrique cellar – instructor TBD

– text in English will follow shortly –

Der historische Barrique Keller auf dem Lageder Weingut ist Teil der Palazzo Anlage aus dem 13. Jahrhundert. Groß, weiß getüncht mit Säulen und Erkern bietet er Raum und Kulisse für Tanz und Bewegungen mit einem Model in fliessenden Gewändern…. und die Herausforderung Bewegung, Schärfe, Unschärfe, mit natürlichem Licht, mit Blitz fotografisch zu arbeiten.

First Think, then Photograph  – Visual Thinking as a prerequisit for better pictures  –  mit Rüdiger Schrader

– text in English will follow shortly –

Während der Amateur eher situativ fotografiert, er reagiert erst, wenn er ein Fotomotiv erkennt, trägt ein Profi seine Bildvisionen ständig in sich und sucht nach der optimalen Umsetzungsmöglichkeit. “Dieser Workshop sollte für jeden Teilnehmer obligatorisch sein!”, sagte Michael v.B., ein Teilnehmer in 2016. Warum? Rüdiger Schrader hilft Ihnen, Ihre Bilder im Kopf zu entwickeln und zu formulieren. Fotografieren? Später. Dies ist ein theoretischer Workshop für Augen und Ohren (ohne Kamera…).


Portfolio Review – with Rüdiger Schrader

– text in English will follow shortly –

Feedback geben und nehmen. Das ist das Ziel bei der IF/SummerAcademy. Bilder „schön reden“ hilft keinem weiter. Teilnehmer können ein Portfolio Review und Feedback Gespräch im Rahmen eines Workshops mit Rüdiger Schrader, Fotograf, ehemaliger Director of Photography und zertifizierter Business Coach, belegen.






















One last step…..

Secure your spot and tell your photography enthusiastic friends about this event!

Join us from August 22 – 26, 2018

Here is a summary of what is included in the package:

  • Daily choice of different workshops
  • Learning from four professional photographers
  • Feedback about your pictures
  • Portfolio review
  • Welcome party (Prosecco, wine and local food)
  • Guided Tour through the estate, including wine tasting
  • Lunch and dinner (in the estate)
  • Coffee and water (in the workshop)
  • Final dinner (three course menu, wine)
  • Shuttle bus (between your hotel and Lageder estate)
  • High quality prints of a selection of your favorite pictures in large format
  • Safe room for your equipment
  • Inspiration, Inspiration and more Inspiration
  • Interaction with other photographers and professionals in the photo scene


The package costs EURO 1.896,-

(The Price does not include travel, lodging or alcoholic beverages, except the wine at dinner) — For hotel suggestions please go here: >>>

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Wednesday, Aug 22, 2018   Thursday, Aug 23, 2018   Friday, Aug 24, 2018   Saturday, Aug 25, 2018

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• Upon registration 50% of the total fee will be due. The balance will be due by July 31st. We will send you an invoice upon registration, and another invoice for the second half of the payment.
Payment information and cancellation policies you will find here: >>> Payment Info

• The disclaimer applies accordingly.

Information about hotels you will find here >>>

Information about directions you will find here >>>


Please send an email to claudia(at)if-academy(dot)net or call at +39-340-6852461

IF/Academy-InspirationPhotography . Münchnerstr. 1 . 82057 Icking . Germany

Claudia BroseSummeracademy-engl